Vende los beneficios, no las características

«No vendas el Jeep, vende la libertad y las aventuras«

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«No vendas el Jeep, vende la libertad y las aventuras«


Mayra Olivo is a Senior Software Engineer at OSHYN, where she leads backend development and cloud architecture initiatives using .NET, Azure, and data analytics tools. With over 7 years of experience, she has delivered scalable digital solutions for global brands, specializing in performance optimization, automation, and digital experience platforms such as Sitecore and Optimizely.

She is also the founder of SUG Latam and a three-time Sitecore MVP, recognized for her leadership in tech communities across Latin America. Mayra focuses on innovation, community building, and empowering teams through knowledge sharing and strategic collaboration. Her work has contributed to award-winning digital platforms and community impact initiatives.